privacy policy

last updated: june 2026

who we are

this privacy policy is published by mdt enterprises private limited (referred to as "we," "us," or "liquidmoon"), the company that operates the brand liquidmoon and the website at liquidmoon.in.

this policy explains what personal information we collect, how we use it, who we share it with, and what your rights are. this policy is compliant with the digital personal data protection act, 2023 (dpdp act) of india and other applicable indian privacy laws.

information we collect

when you visit our website, place an order, or contact us, we may collect the following:

• identity and contact information: your name, email address, phone number, and shipping/billing address
• payment information: processed directly by razorpay (our payment partner) — we do not store your full card numbers, cvv, or bank credentials on our servers
• order information: products purchased, order value, delivery address, order history
• communication records: emails, whatsapp messages, or chat exchanges between you and our customer service team
• technical information: ip address, browser type, device type, operating system, pages visited, referring website, and date/time of access — collected automatically via cookies and analytics
• marketing preferences: whether you have opted in to marketing emails, sms, or whatsapp messages from us

how we use your information

we use your personal information for the following purposes:

• to process and fulfill your orders (preparing your package, generating shipping labels, sharing tracking links)
• to communicate with you about your order status, delivery, or any service issues
• to respond to your customer service inquiries
• to send you marketing communications, if you have opted in (you may unsubscribe at any time)
• to improve our website, products, and customer experience
• to detect and prevent fraud, abuse, or illegal activity
• to comply with our legal obligations and respond to lawful requests from authorities

third parties we share data with

we share limited personal information with the following service providers to operate our business. each of them processes your data under their own privacy policies and is contractually required to handle it securely:

• shopify inc. — our ecommerce platform; processes order, account, and payment metadata
• razorpay software private limited — processes payments; receives card and upi data directly from you
• shiprocket — fulfills shipping; receives your name, address, phone, and order details
• klaviyo — sends marketing emails if you have opted in; receives your name, email, and engagement data
• google analytics — provides traffic analytics; receives anonymized usage data
• meta platforms (facebook, instagram) — for advertising, if applicable; receives anonymized identifiers for campaign measurement

we do not sell your personal information to third parties for their independent marketing purposes.

cookies

our website uses cookies and similar tracking technologies to:

• remember your shopping cart contents between visits
• analyze website traffic and improve user experience
• measure the performance of our marketing campaigns

most browsers allow you to refuse or delete cookies through your browser settings. note that disabling cookies may affect website functionality (for example, items may not stay in your cart between page loads).

data retention

we retain your personal information for as long as needed to fulfill the purposes outlined in this policy or as required by indian law (typically 7 years for financial and order records). once that period ends, we delete or anonymize your data.

if you request deletion of your data (see "your rights" below), we will delete it within 30 days, except where retention is legally required.

your rights under the dpdp act

as a data principal under indian law, you have the following rights with respect to your personal data:

• right to access: request a copy of the personal data we hold about you
• right to correction: request that we correct any inaccurate or incomplete data
• right to erasure: request that we delete your personal data, subject to legal retention requirements
• right to withdraw consent: withdraw your consent for marketing communications at any time
• right to grievance redressal: raise a complaint about how your data has been handled

to exercise any of these rights, please email us at shivek@liquidmoon.in with your full name, the email address used to place your order, and a clear description of your request. we will respond within 30 days.

data security

we use industry-standard security measures to protect your data, including ssl encryption on all pages, secure server hosting, and limited internal access on a need-to-know basis. however, no system is 100 percent secure, and we cannot guarantee absolute security against unauthorized access.

children's privacy

our products are not intended for use by anyone under the age of 18. we do not knowingly collect personal information from minors. if we discover that we have collected information from a child under 18, we will delete it immediately.

changes to this policy

we may update this privacy policy from time to time to reflect changes in our practices or applicable law. when we do, we will update the "last updated" date at the top of this page and, where appropriate, notify you by email if we have a material change.

contact for privacy matters

for any questions, concerns, or requests related to this privacy policy or your personal data, please email shivek@liquidmoon.in or write to us at:

mdt enterprises private limited
9/6053, guru harkishan gali,
gandhi nagar,
delhi, india